Objectives

The main objective was to prepare POS display, which describes that starting the day with a delicious breakfast, including fresh fruit juice on the table, is the best way how to begin every morning. Another important goal was to use relevant real elements and materials, which can evoke breakfast time and connection between fresh juice, fruits and bread. Target group of customers were people of all ages. To choose suitable materials and real element close to the breakfast time has been recognized as the most important requirement of the client. Our intention was to reach customers, and remind them quality of this product, product freshness and also convince them in importance of the daily regular breakfast.
 

How were the objectives met?

Usage of materials and real elements evoke the atmosphere of breakfast and remind, that the first meal of the day includes not only coffee or tea, but also fruit juice. The buyer is influenced by a key visual on the left side of the display with the slogan „Začni svůj den s chutí!“ which means „Start your day with the taste!“. This main claim addresses the customers directly and encourages them to purchase product for a specific occasion.

Location: Zdice, Czech Republic, Czech Republic

Submitter: DAGO, s.r.o.

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