Objectives

Main vision of this POS can be summarized into following points: to create interesting display with design elements attractive for customers, choose suitable material in order to create real feeling of bar and use brand key visuals and colours. The client´s objectives was to create environment of real bar, where customers can taste this famous alcohol and show to shoppers art of the First Republic. Another important requirement was to offer enough capacity of this alcohol to the customers.
 

How were the objectives met?

Božkov Republica continues the honesty, pride, elegance and above all the craftsmanship and art of the First Republic, and this is exactly what was successfully reflected on this POS to present the novelties of Božkov Republica - Božkov Republica Espresso and Božkov Republica Vodka. This new two-pallet display takes you to the bar and will enchant with its atmosphere. The attractive warm-coloured design gives the presented beverage a homely and warm feeling. Customers can enter the bar environment during shopping. On the one hand, enjoy the coffee world, which elegantly connects with Caribbean rums, on the other hand, among the sugar cane, which is the main raw material in the production of the unique Božkov Republica Vodka.

Location: Zdice, Czech Republic, Czech Republic

Submitter: DAGO, s.r.o.

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