Objectives

Karlovy Vary's Becherovka has decided to show people from the world the best of its portfolio. That is why this unique Shop-in-Shop was created and located in a busy place at Prague Airport. The main vision can be combined into these requirements: to create an in-store communication level that would attract attention in crowded places, communicate and show the main portfolio of the brand. And, at the same time, also to be based on the brand identity. The client´s objectives was to find best way how to show and provide Becherovka products to the shoppers. Usage of digital material and content has been also considered as important objective of this POS.
 

How were the objectives met?

This Shop-in-Shop is the perfect harmony of effects, materials and shapes. It is an open space, where shoppers can easily go around and enjoy each corner of Shop-in-Shop. Overall design and concept is suitable for crowded stores and places. Shoppers can even smell some of the herbs, from which the well-known alcoholic liqueur is made. The Shop-in-Shop is really ingeniously designed.

Location: Zdice, Czech Republic, Czech Republic

Submitter: DAGO, s.r.o.

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