Objectives

The main objective was to make a 3D model of real brush with all details proving premium of the brand. We have been working with idea, that the new Oral-B brush of the iO series deserves development not only at the world's top dental hygiene Procter & Gamble, but also great attention in the production of POS materials associated with it. Initial purpose was also to create 3D model, which can be used independently, but it also plays suitable role as part of any type of advertising display.
 

How were the objectives met?

The unique, oversized, 1.8 meter-high copy absolutely captivates customers. Such a precise model provides all the clever functions and details that this electric toothbrush has. This model copy of real brush affects very diverse mix of shoppers and corresponding to the large mainstream target. All the elements create a customer´s feeling of 100% copy of real Oral-B brush with all details and remind premium brand. This premium and innovative solution is appreciated by customers and sales representatives.

Location: Zdice, Czech Republic, Česko

Submitter: DAGO, s.r.o.

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