Objectives

Magnum Ruby is the world’s first ever Ruby Chocolate ice cream, combining a signature velvety white chocolate ice cream with a luscious raspberry sauce swirl and coating of a Ruby couverture Chocolate – a fourth type of chocolate after Dark, Milk and White chocolate. The naturally present flavour and colour tone in the Ruby bean is unlocked by a unique crafting process, creating a new dimension of taste and flavour in this chocolate which is free from artificial colours and fruit flavourings.
Our client’s brief was to create a direct retail experience that would showcase the exquisite signature product to the customer and evoke a sense of luxury, decadence and intrigue – creating temptation and enticing the customer to immerse themselves in the experience and sample the product before leaving the store.
 

How were the objectives met?

A shop in shop was the final agreed concept which answered the client brief perfectly. Designed and created by the design team the concept included a large floor graphic with oversized 3D model replica of the ice cream stand, paying close attention to detail, mirroring the exact pantone shades of every minutia element of the product as well as the Magnum brand.
Complimenting the floor sticker, a secondardy stand was created - a brand freezer to house the product samples and keep them at the optimum temperature. The final element was a freestanding large high stand. The four shop in shop elements all tie together and create synergy with the brand and portray the luxury vibe that the client required.

Location: Prague, Czech Republic, Czech Republic

Submitter: POS Media Czech Republic, s.r.o.

No