Objectives

Mineral Water Kláštorná Kalcia is a natural source of calcium, which is essential for maintaining the normal condition of bones and muscle activity. Kofola ČeskoSlovensko approached us to create an in-store solution for the launch of their new brand - Kláštorná Kalcia - to the Czech market.
Visually they wanted to achieve something that would stand out from the crowd and reinforce the brand’s ethos – Kláštorná Kalcia. Solid as a rock. At the same time, the overall look and feel had to be in line with the TV advert which has launched prior to the store campaign. Any item implemented needed to be strong and durable enough to hold a large quantity of product. And most importantly, the campaign would see the brand’s product experience increased uptake and sell units in large numbers.
 

How were the objectives met?

The "magical and mysterious" feeling that the display embodies sits perfectly alongside the brand image of Kláštorná Kalcia. The POP item that we have created is a great feature that the brand can innovatively align itself with.
The deep and vivid yet calm colour scheme meant the display was visually attractive in store but most importantly would be alluring to passing shoppers and would pull in a great deal of attention and footfall towards it. The clean design, look and feel of the whole display also evoked the feeling of a strong premium brand.
Success of this campaign was increased by the fact that the promotion ran through the line with OOH, press and TV with strong product and brand synergy at every consumer touchpoint.

Location: Prague, Czech Republic, Czech Republic

Submitter: POS Media Czech Republic, s.r.o.

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