Objectives

During the new launch of Pampers product line Masstige, to be well-received by shoppers, Pampers put forth a shopping mall event for shoppers and on-lookers to participate in the event in order to have a truly immersive experience to understand the product’s reason-to-believe: cloud-like bubble breathable top sheet, challenge zero stuffiness.
 

How were the objectives met?

According to shopper behavior, we develop a set of disruptive toolkit in the event to catch shoppers’ attention to join the event. And we refine the effective messages for shopper communication based on consumer insight. The last but not least, product benefit related scenes were set up to let shoppers feel the benefit of product materials in more intuitive way.

Location: Guangzhou, Guangdong, China

Submitter: Saatchi & Saatchi Guangzhou

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