Objectives

The Galaxy S10 does not only represent the 10th generation of the Samsung Galaxy range, but also embodies 10 years of technological innovations. To celebrate this im-portant anniversary, the retail launch of Samsung’s flagship smartphone in March 2019 had to be as innovative and premium as the product itself.
 

How were the objectives met?

Turning multiple shop windows into imaginative and unique interactions between brand and customer. Under the theme line „The Art of Innovation“ we created a futuristic yet tangible gallery that doubled as a set of portals, letting the audience discover Samungs innovations and the new Galaxy S10. Abstract tech features became easy-to-understand benefits, inviting experimentation and engagement right on the spot.
For the first time, the entirety of shop windows of Germany’s largest and internationally renowned luxury department store, the KaDeWe in Berlin, was exclusively devoted to one brand. All in all, 18 different installations were realized in two phases of 4 weeks each, starting in March 2019.

Location: Schwalbach/Ts, Hessen, Germany

Submitter: Cheil Germany

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