Objectives

Bring the playful Disney’s Universe through a spontaneous and interactive display with its consumers to promote the Disney Villains new collection outfits at C&A stores.
 

How were the objectives met?

We have developed an interactive display with presence sensor and personalized motion graphic content.
The display has the famous Magic Mirror that fires a content as soon as a person approach.
The content was based on the storytelling " Mirror, Mirror on the wall, who's the fairest of them all” and it was designed to present the top villains’ characters at the end.
On top of that, each unit is remotely controlled which allow us to provide a full report on number of interactions. Also, it is easily changeable for another campaign and collection since the content is managed and hosted by a cloud platform.
As result, sales increased significantly and it was noticed a great receptivity of customers when interacting with the display, transforming the shopping experience into a magical moment, just as the Disney brand promotes.

Location: Vargem Grande Paulista, São Paulo, Brazil

Submitter: Equipa Group

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