Objectives

Create an endcap bringing Sustainability concept for the new Unilever seventh product generation. Also, it was crucial to bring to customers attention all the benefits information to help them choose, decide, and shop Unilever products instead of the competition. Standing in front of the endcap had to reflect the Unilever Sustainable Vision.
 

How were the objectives met?

We have designed a display structured with recycled materials, developed personalized motion graphic content triggered by presence. The result was an average of 18% monthly growth on sellout and reports of number of interactions.

Location: Vargem Grande Paulista, São Paulo, Brazil

Submitter: Equipa Group

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