Objectives

The requirement was to develop a modular isle for supermarkets, which would occupy the space of approximately a half of a pallet, and which could be doubled to gain more space where it would possible. We had to base on the concept of a house to sell cleaning products for all environments, kitchen, bathroom, laundry...
The previous year the client had carried out a test with three similar little houses made of wood. This experience made it possible to verify that, although the impact on the shopper had been very good, it had been very inefficient due the direct and logistical costs, and the investment for so little coverage did not result. So, for this opportunity, they defined a budget to solve it with temporary materials.
 

How were the objectives met?

The execution of the campaign started at April beginning, in the middle of phase 1 of the pandemic and quarantine. With the factories closed, there were permanent stock break out in all stores, especially in this category of cleaning products. Anyway, the client went ahead with the execution and praised the versatility of the elements, which allowed him to disassemble them in small spot exhibitions and take advantage of the material to achieve great branding and category impact for the company. 150 units was installed very easily, and in less than a month.

Location: Laranjeiras Caieiras, São Paulo, Brazil

Submitter: Micropack Brasil

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