Objectives

The client already had the project in an island format, but it brought the biggest challenge: optimizing/reduzing the island's assembly time, making it more practical for the promoters to execute the complete assembly at the POS faster - the previous model took 1h30m of assembly of the complete island.
And there was an extra challenge in the proposed new design, which was to transform the 03 side extensions into pieces that were retractable to be adjusted according to the needs of each store.
 

How were the objectives met?

We present a faster assembly solution: the complete island assembly took 28min/30min (3 times faster than the previous model) and with a capacity for 400kg of load.

The client reported that he was able to positivize a greater number of stores with complete islands assembled in less time than the previous year - which optimized the promoters' time on the street and reached his team assembly planning in less time in the greatest possible number of stores. In addition, he reported that there was a satisfactory increase in the sell out of products in the stores that received the piece, reporting that the design of the piece brought shoppers and consumers closer by generating an inviting visual stimulus at the POS; it also confirmed that the engineering developed helped in a very positive way to achieve implementation in stores that previously did not allow it due to lack of space. The fact that the piece is retractable and allows it to be more “compact” was the reason for this positive result in the achievement of Extra Points.

Location: São Paulo, SP, Brazil

Submitter: NEO PACK DISPLAYS

No