Objectives

The briefing of our client asked for a modular material, with compact packaging easy to assemble and transport, that met the product planogram and, at the same time, it could mount in diferents possibilities.
The point of purchase displays would need to allow for versatility in height as well as development for expansions. Because this was to be used in different retail formats as well as different sized stores it needed to be very adaptable to the space available. When possible, they wanted to be able to have additional space in the displays by cross merchandising with complementary categories.
 

How were the objectives met?

The POP system for Nescau was installed in almost 200 stores and was very well qualified by Nestlé marketers and retailers. The succesfull of the system led to it being replicated for other brands such as snowflakes and cheerios.

Location: Laranjeiras Caieiras, São Paulo, Brazil

Submitter: Micropack LatAm

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