Objectives

The received briefing referred to a non-conventional MPDV, with a unique layout. The main objective was to stand out at the point of sale and inform the target that Ninho is more nutritious for children, is reliable and makes their child grow through its formula.
 

How were the objectives met?

The proposed solution was the Ninho MPDV Island, highlighted in the brand's colors and its structure developed in the shape of a heart, which is one of the brand's main elements. In addition to highlighting the product formula, we have a ruler to measure the child's height - a fun way we found to interact at the point of sale and show that Ninho Forti + helps your child to grow and develops well nourished. The island was made by MDF that is resistant, durable and a premium material, plus a vinyl adhesive with lamination and Led - which draws the attention of shoppers at the point of sale.

Location: GUARULHOS, SP, BRASIL

Submitter: MADEMETAL DISPLAY E ADARE BRASIL

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