Objectives

POPAI Hungary announced a design competition for young Industrial Design Engineering students. The objective was to create and design a Zewa hygiene display. Hygiene is playing an increasingly important role these days. Students had to create a unified communication about the importance of hygiene. It was mandatory to place all three Zewa product categories related to hygiene: Face mask, Protect handkerchief, Zewa fresh to go hygienic fresh hand cleaning wet wipes.
During the designing of the display the obligatory technical parameters (e.g. size of the display) and Zewa brand visuals and guidelines had to be considered.
 

How were the objectives met?

During the information gathering process it became clear, that nowadays the hygiene is in the center of attention, because of the global pandemic, so it is better to design a display that advertises relatable products. Furhermore, it is known, that the main customers of wet wipes and hankyes are women, but it doesn’t excludes the rest of adult people. The user environment is usually dull and monotonous, as the displays are similar. It happens, that a lot of stands are cramped in a little space and the emphasis is on food, considering display advertising. According to the above mentioned things, it wouldn’t be hard to make an attention-grabbing stand for Zewa, however the displays are usually in one place, so my display needs to stand out from all of them. As most of the stands nowadays are colorful, I wanted to make a white, flashing display to be in the center of attention, and it even fits the hygiene theme. I started with a questionnaire and it turned out, that the customers want to get more information about the products, than it is displayed on the wrapping, as well as they want something different from the usual form.
Therefore, my main goal was to create a remarkable display, that is capable of advertising 3 different products simultaneously, has nice graphics and a lot of information about the products on it. The branding has to be ont he top and the displays should have a dynamic part, that draws people’s attention.

Location: Szentendre, Pest, Hungary

Submitter: POPAI Hungary

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