Objectives

To develop display structures that would secure secondary positioning in the grocery channel for Perrier product during the Perrier StreetArt Promotion timeframe. 

Materials

Full litho-mounted corrugated components (merchandiser and wall). Digitally printed molded pulp (PulpArt), Pillow Cor framing, screen printed PETG panels and steel tubing.  Graphic cubes were offset printed SBS.

Results

The displays carried the artist’s work into the retail setting, informed shoppers of the brand promotion, and secured secondary placement for the product.