Objectives
Launch Makeup Academy (MUA) in CVS/pharmacy in a prominent fashion as an upscale, premium line exclusive to CVS.
Materials
Metal slatwall, injection molded and fabricated plastic
Results
Based on the success of this project, CVS continues to look to Japonesque to add value. Results are positive but confidential.
CVS - Makeup Academy launch
Category
Cosmetics and Fragrances > Cosmetics and Fragrances - Permanent