Objectives

Display COSTCO exclusive Waterpik Ultra Flosser and Travel Kit in ‘club’ environment with emphasis on technology and value.  Leverage Waterpik brand name.

Materials

Fabricated white Styrene

Fabricated blue acrylic

Vacuum formed silver coex styrene

4 color lithography (14)

Results

The program was placed in Costco Club Stores in US and Mexico.  Comparison sales store vs. store were at or above expectation.