Objectives

Hasbro’s Brand and Display Teams desired to generate sales lift and increase brand awareness through a merchandising pallet program that will support a mix of branded Nerf product from core Nerf branded blasters to ammo dart refills. Instantly recognizable, the display immediately establishes an in-store presence through the use of oversized dart graphic panels. Strategically placed trays attach to the oversized darts giving the appearance of floating product.

Materials

Corrugated with Litho and Flexo Printing

Results

This display greatly drove a significant increase in sales above in-aisle placement during the same time period. The display maintained a very strong presence that captured the attention of consumers to drive brand awareness and impulse sales.