Objectives

To become the retail destination and one stop shop for Transformers merchandise in the market; displaying products from a wide array of categories. 

Materials

Litho mounted corrugate panels.

Foam core dimensional lug-ons with a specially formulated SuperGloss UV.

Ultra clear PETG reverse printed.

Blinking lights.

Motion activated sound.

Results

It became the Transformers product destination.  Toys“R”Us continued to over-index for weeks after launch and resulted in a share increase for the first half of the year.