Objectives

Building the Brach's brand, Ferrara Candy Company wanted to recreate its popular mid-1900s "Pick-a-Mix" bulk candy assortment with a more cost effective, versatile solution.

Materials

Corrugated front tray wrap locks into the top of the dividers and slides in front before wrapping around to the side, tabbing into the tray.

Results

The updated vintage appeal of the display, eye-catching graphics, and product freshness support the growth and brand, while maximizing incremental sales for retailers and Ferrara.