Objectives

The objective of the project was to create an upscale display unit for Gillette’s Fusion ProGlide FlexBall men’s razor

Materials

Summary of materials is plastic, metal and wire

Results

The program was a tremendous success story.  It allowed Gillette to secure an addition prominent location in Walgreens for the FlexBall launch and exceeded the goals set for it.  The display continues to solidify Gillette’s relationship with Walgreens.  We have been told it did very well, approximately 104% over goal, 111% over fair share, and selling 169% vs. Old ProGlide!  The unit has since been re-ordered, which is only done with highly successful displays