Objectives

Create attention-grabbing and trial-driving merchandising in support of the introduction of Nabisco’s exciting new line of cookies, Chips Ahoy! Ice Cream Creations. Appeal to both CA! loyalists while attracting a whole new generation of CA! consumers.

Materials

Corrugate construction, 4-color Litho label, Litho laminate, wheel kits.

Results

Leveraging the seasonal appeal of the ice cream truck was the foundation that successfully motivated the sales organization and secured extensive store placement. Once on the floor, irresistible new flavors and coupons on the displays made sure shoppers took a little bit of summer home with them.