Objectives
- Create a disruptive end cap in store to draw attention to the Sharpie brand during the popular Back To School season.
Materials
- corrugate
- SBS
- acetate
Results
Wal-Mart and Newell were very pleased with the 2014 BTS results.
Newell Sharpie 50 Ways End Cap
Category
Books, Stationery, and Office Supplies > Books, Stationery, and Office Supplies - Temporary