Objectives

Create a permanent display that would be merchandised in high-traffic locations within Walmart Neighborhood Market stores and build shopper awareness of Keurig’s large assortment of K-Cup Portion Packs. 

Materials

Materials: Steel and plastic injection molded shelves

Results

The successful placement of the Islander Display in Walmart’s high traffic locations has not only led to increased sales & profits for Walmart and Keurig, but has also helped Keurig to increase household penetration of their Brewers across the United States.