Objectives

A temporary display for a brand of tuna presented in a can or a pouch that can carry 2600 lbs and be portray an image that makes it seem fun, fresh and attractive. 

Materials

Corrugated cardboard

Thermoformed styrene

Results

The brand fulfilled their sales forcast for the season and increased sales by 10%. The retailer was happy with the functionality and look of the unit. The consumer targeted was offered a new presentation of the product in a fun and effective way.