Objectives

• Plan was to create a very low cost tray to functionally organzie and let the product be the hero through its vibrance of color, patterns and materials.
• create a shipper interaction tray that was very impulsive and gave the shopper the fun of shopping as if in a candy shop. Goal was to entice the shopper to pick up and easily play with the product. 

Materials

• Corrugagted paper board.

Results

• Excellent product placment, great instore compliance, wonderful impulse sales lift. Market basket growth.