Objectives

• Develop a shelf dress kit to last in store for at least 1 year
• Convey message that Nexium is now available without a prescription
• Allow for easy installation

Materials

• Screen printing, Litho Printing, heat bending, and extruding are all incorporated into the design

Results

• Wal-Mart has used this display as a “Best in Class” example for future in-line display programs in the Health and Beauty section of their stores.