Objectives

Chattem required a skinny tower display for that would merchandise Rolaids Rolls for on-the-go shoppers during the summer-celebrations season when they seek fast relief. 

Materials

Central tower(1per)  – 51ect EB Mw/Mw doublewall

Combo die/Base and Top(1per)  – 44ect B Kemi/Kr

Shelf(6per) – 32ect E Kemi/Mw

SBS Wrap(1per) – 24pt. SBS

Results

Although sales results are proprietary to Chattem, they have reported these vehicles achieved extremely high retail compliance with strong sell-through.