Objectives

Expand the presence of Makeup Academy to more stores with an end cap that communicates its sophisticated and premium brand essence.

Materials

Komatx cabinet, steel base, sides and slotted standards, molded plastic product trays, PETG graphic tacos, PVC extrusion for pricer/graphic channels and paper graphics

Results

Makeup Academy doubled sales from prior year. Endcap structure was so well-perceived that it became the model for new endcap standards within CVS/pharmacy beauty quadrant.