Objectives

The primary objective for the LG OLED 4K waterfall display was to grab shopper's attention by highlighting the incredible picture quality of the OLED 4K.

Materials

Steel frame structure and base deck added stability and strength, HP Laminated MDF, steel laser cut logo header, LED lighting throughout. 

Results

The LG OLED Waterfall display elevated the brand, created excitement around OLED 4K and helped increase sales for retailers.