Objectives

Drive trial and awareness of this unique new cat litter line driven by a fragrance-forward product proposition.

Materials

All major components are litho mounted corrugate. Custom stamped interactive “tins” contain scented soy wax are connected to the display structure via retractable tethers. 

Results

Chain wide sell-in at Target was achieved, driving sales up to a 4.4 share (peak).  It amounted to a 680% lift versus previous weeks.