Objectives

Bring the success of on-line product launch to retail and merge with complimenting home automation category.  Provide a multi-sensory demonstration of Echo's features and benefits.  

Materials

Laminated wood, metal, cintra, acrylic, magnetic POS, electronics and wiring and WEMO product.

Results

Amazon sell thorugh higher than forecasted - new product launch -no lift history.  WEMO experienced 30%+ lift.  Execution success led to extension of Amazon/WEMO partnership.