Objectives

 Re-launch the brand. Increase sales and share in Walgreens stores.Use  Walgreens “Answers at Walgreens” program to educate consumers about the benefits of Tylenol PM.   

Materials

 B and E flute corrugate,  litho sheets, SBS  and battery powered blinking lights

Results

 Sales at Walgreens increased to the highest levels of all retailers. New York and Chicago stores showed sales lift of 118% over base sales.