Objectives

Create Branded Battery Displays  at Front End  and High Customer Traffic locations within Rite Aid Stores and capture impulse sales of alkaline batteries.

Materials

Materials: Injection molded body, vacuum formed top, routed MDF base, printed and die cut outer wrap,

Clearview extruded price channels, rubber feet.

Results

 Duracell & Rite Aid Battery Tower has been a success for Rite Aid.  Increased impulsebattery sales and also a critical component of increasing RiteAid profits.