Objectives
Deliver an eye catching beacon end cap to drive the shopper to the back to school seasonal aisle, and then further capture their attention in-aisle.
Materials
- corrugate
- plastic hooks
Results
Walgreens was very pleased with the results and Newell will be receiving re-orders for the end cap and In-line for BTS 2016.
Walgreens Back To School End Cap and In-line Program
Category
Drug Store > Drug Store - Temporary