Objectives

 A new tool that allows communication of CTA and appetite appeal. Retailers need a reason why they want this at the prime position on counter

Materials

         Metal, powder coated in PMS Red

         Kit Kat Graphics: Card Stock, Print 4CP+AQ 2 Sides

         Machine Screw: 10-24 Thread Round Head

         Skid Foam 

          Vinyl Cap 

Results

  Petro Canada launch units were set up by PC/ Nestle Reps. 26% scan rate increase against store that didn’t have the unit.