Objectives

The wing destination's objective was to set the 'Real Sugar' brand apart from similar core Pepsi brands, reinforcing the authenticity of the artisanal beverage. 

Materials

The Real Sugar Endcap Wing was produced using various metal componets, MDF, PETG and printed wood side panels.

Results

The Real Sugar Endcap Wing has been highly successful for not only the brand, but also the retailer. The program execution continues into 2016.