Objectives
| Our objective was to create a different kind of “hunting program” that required the drinker, his creativity, and a desire for Keystone Light. |
Materials
| Litho Mounted corrugate, tag stock, fiber poles, and wire feet. |
Results
| By driving incremental display, Keystone Light experienced improvement on their volume trend by 2.2% during the promotional display period. |
Keystone Light "Hunt for the Great White Stone" Pole Topper
Category
Convenience Store > Convenience Store - Temporary