Leesa Mattress Dream Tour
Category
Pop-Up Store
Description
The Leesa mobile showroom is about creating opportunities for customers to experience the Leesa Mattress...currently and exclusively sold online at Leesa.com.
By creating 2 bedrooms-on-the-go, Leesa can go directly to their customers. This 2-room trailer, a tiny home on wheels, is all about creating an physical experience for the online brand. The calming and semi-private interior environment creates an engaging space for customers to test out the mattress and learn about the online shopping experience. No need to visit a store or engage with an over-eager salesperson. Leesa will come to you. Try this mattress on your own, at your own pace. Customers can set their own light levels, determine their own level of privacy and even relax amidst the Leesa signature musical playlist.
We know that people love to sleep. They love their bedrooms and the LOOOOOVE their mattresses. Leesa wanted to create a brand experience that heavily contrasted the current mattress buying experience. One that feels more like home.
Submitting Company: Sketch Blue