Objectives

The objective was to create a stunning, interactive platform for the launch of Sauvage, Dior's new men's fragrance. Innovation was a key factor for this event as Dior is a pioneer for using technology and innovation in visual merchandising.

How were the objectives met?

As a temporary counter within Singapore Changi Airport Terminal 1, high traffic flow was expected. It attracted many awed travelers with its one-of-a-kind digital water curtain and genuine vintage muscle car. Social media played a key role with many customers submitting photos to their online social media platforms.