Objectives

Dew and the NBA were teaming up once again to bring consumers another charged up season.  Project objective was to develop impactful Mountain Dew/NBA POS for the convenience store channel.  The ultimate goal was to promote the sale of single serve product.

Materials

Scoreboard: Litho mounted corrugate and black pillow cor.

Countdown clock:  Litho mounted foam cor face, w/ a non-printed corrugate enclosure that included the "D" cell battery pack, 5" 7 segment LED digits and motion sensor (electronics were controlled by a custom circuit board).

Results

The hanging scoreboard provided a clear call to action (product available) while the bright product imagery, graphics and motion activated LED's utilized on the count down clock generated visual excitement, interactive fun and a heightened interest of the brand. Audit data pointed to improved impulse sales of single serve products.