Objectives

Garmin wanted a high end retail experience for the fenix® 3 HR.  The goal was to promote this multisport training GPS watch plus extra titanium band bundle components and to highlight its features/benefits.  The product should be showcased in a secure, jewelry store-like environment while meeting club store requirements.

Materials

Litho mounted corrugate pallet skirt w/ one color flexo printed redemption card trays (trays were skinned with white Sintra).  Product Glorifier:  Acrylic and digitally printed sintra components.

Results

Sales results met Sam’s Club/Garmin sales expectations.  The "butterfly pallet" styled execution eased in-store assembly, as the majority of the display arrived pre-assembled. Promotion life was extended due to the use of redemption cards vs. actual product.  Highlighted feature/benefits copy & dramatic lifestyle imagery created a must see destination