Objectives

The Muse brand partnered with PetCo on a five month, multiple store in-market test, testing a new revolutionary wet cat innovation: a 3-step wet cat food system: 1) base (protein), 2) veggies  3) sauce, enabling consumers the ability to mix/  match creating personalizable and customizable mealtime experiences for their cats.

Materials

Digitally printed corrugate & wire product hooks

Results

All product and display components arrived palletized ready for in-store execution.  Consumers loved the simple graphical approach (1-3) for product selection.  Products were easily shopped due to the open inviting nature of the tray structures.  The program was an overwhelming success and exceeded all expectations.