Objectives

The purpose of the display was to create a Holiday themed endcap display that promoted a wide variety of Prestige fragrances and enhanced the holiday shopping experience. The display also needed to allow the consumer to touch and evaluate the fragrances utilizing a secure "tester bar" shelf.

Materials

The display was constructed with a corrugated body. The backer board is 200# B-Kemi flexo printed with a UV coating. Shelves are 200# E-Kemi flexo printed multi color with a UV coating. Ribbon is unprinted, coated 24pt SBS. Center divider is 200# E-flute with litho lam.

Results

The overall sales and impact were stronger than anticipated and attributed to the unique display build, store location, accessibility of fragrances and availability to sample, and support by both the retailer and Elizabeth Arden.