Objectives

The goal of the merchandising was to create an innovative and a shopper friendly experience at shelf.  Deliver a mass merchandising solution that would make a male dominated shopping category easy to shop our Female Mass Customer

Materials

Sheet-metal; styrene extrusion; styrene silk screened graphic panels

Results

The shopper insight merchandising process has led to key discoveries within the brand line. There are key call-outs from the merchandising are being implemented beyond the permanent merchandising. Consumer friendly language brought to life in the merchandising is being used on corrugate fixtures, other retailers merchandising plan and digital marketing.