Objectives

The objective of this display was to create a new type of merchandiser for the wireless Bluetooth speaker market in Best Buy Canada. This needed to attract those portable speaker enthusiast from across the store.

Materials

This display consisted of MDF (Medium Density Fiberboard). It was then covered with a 2 tone black and white high pressure laminate. The graphics panel was a .060 styrene digitally printed panel that attached to the display. The Ultimate Ears (UE) logo was an adhesvive backed vinyl that was applied.

Results

Best Buy Canada loved this display so much that they have informed Logitech that they want a refresh in fall of 2017. Not only did Logitech have almost a complete sell through on the first round of product, but their ROI will increased each time the display is refilled.