Objectives

Kentwool is a producer of premium Merino wool products, most notably socks. The purpose of this project was to bring product awareness to the brand by providing a permanent display to be placed in key retail locations, specifically high-end golf pro shops and men’s specialty apparel retailers.

Materials

Materials included pressed particle board with wood grain laminate, vinyl graphics and plastic product hooks. Molded plastic was used to form the sample foot and a metal Lazy Susan was attached to the base.

Results

Brand awareness for Kentwool and increased revenue for the brand and key retail partners signify the success of this display effort. The consumer gained easier access to an item not typically displayed in this manner and their sock-shopping experience was made more convenient. Overall, a wonderful success.