Objectives

Dr Pepper needed an in-store promotion of super hero proportions that leveraged the creative assets of Batman vs. Superman for their super flavored soft drinks.

Materials

The entire structure is built using b-flute corrugate with four-color litho printing and mounting. The logo illuminates as shoppers pass by creating a fade on and off effect by using LED’s behind the logo. The logo, heroes and collector cans are all dimensional to help bring the display to life.

Results

Dr Pepper Snapple group reported solid top-line and bottom-line results during the quarter the promotion ran.