Objectives

Create a display that would communicate the fresh, healthy ingredients used in Wendy’s latest menu innovation of summer salads to attract the fast-casual millennial crowd.

Materials

The display was engineered using B-Flute and E-Flute that was litho printed and mounted four color. The salad and berries rotated using a battery powered motor to draw attention of customers to the LTO. 

Results

These leafy dishes and the accompanying visual merchandising created around the new salad line offerings helped Wendy’s boost its same store sales by 3.3 percent and have bolstered Wendy’s salad unit sales by 60 percent year-over-year.